NEW DELHI :
Fast-moving consumer goods firm CavinKare Pvt Ltd on Tuesday announced the appointment of Bollywood actors Akshay Kumar and Ileana D’Cruz as the brand ambassadors for its hair colour brand Indica. The brand was earlier being promoted by actor Irrfan Khan who has been seen talking about the 10-minute hair coloring proposition in multiple campaigns.
“Indica has been growing rapidly over the years and is in the verge of accelerating its growth further. We are happy to have talented and recognizable fame like Akshay Kumar and Ileana D’Cruz to represent Indica. They personify the brand and its core values by making them the ideal embodiment of the imagery of the brand. The ideal blend of style, youthfulness, and innovative performances makes both the actors the right choice for being the face of the brand,” said Venkatesh Vijayaraghavan, director and chief executive – personal care and alliances, CavinKare.
Launched in 1995, Indica Herbal hair color claims to have goodness of five herbal ingredients that colors your hair safely and effectively. In 2009, brand Indica was relaunched with the consumer insight and innovation of 10 minutes proposition.
CavinKare brand portfolio consists of shampoos (Chik, Meera, and Nyle), Hair Wash Powders (Meera & Karthika), coconut oil (Meera), fairness creams (Fairever), deodorant and talc (Spinz), pickles & snacks (Ruchi, Chinni’s & Garden), hair colours (Indica & Raaga Professional), beverages (Maa), dairy (Cavin’s), and beauty salons (Green Trends and Limelite). The company has a turnover of over ₹1,600 crore.