Set to launch their first automobile by July 2020 in India, Peugeot Citroen Group will open their first showroom in the nation subsequent month, in Ahmedabad.
Citroen is all set to set foot in India with the launch of C5 Aircross premium crossover later this yr. The French automotive model, a part of PSA Group, has a complete long run plan for our market together with merchandise which can be particularly developed to swimsuit the native tastes.
Ahead of its official launch later this yr Citroen has began opening its shops in the nation to generate model consciousness and get folks acquainted with its heritage and premium attraction. One of the primary shops have come up at Ahmadabad. Thanks to automotive fanatic Ishit Purani, listed below are the primary photos of the brand new showroom. We count on to see extra such shops crop up throughout the nation in the approaching weeks.
Unlike MG Motors which depends on large and opulent shops to propagate a premium really feel, Citroen believes in retaining issues small and easy. The model has been experimenting with compact showrooms in France beneath the La Maison (French for house) banner. The Citroen La Maison shops are smaller than a regular premium automobile outlet and are appointed with earthly tones together with in depth use of picket trims.
The La Maison shops could be as small as 150 sq-m, simply giant sufficient to accommodate two autos, a small cafe, dialogue space and an interactive digital system which facilitates the shoppers to configure their automobiles on-line. Bright highlights and the colour theme are aimed toward offering a heat house-like expertise to prospects.
Citroen’s Ahmadabad showroom matches the La Maison idea. Almost all Citroen India shops are anticipated to be in line with this minimalist theme. The French automaker believes that a median buyer would have carried out all the mandatory analysis already and the first goal of a showroom go to is to get behind the wheel. Hence, a big multi-story showroom with a number of show autos is deemed to be an overkill. The model says that the info from 17 of its La Maison shops in its house nation signifies prospects are extra happy with the general expertise in comparison with its standard giant shops.
The minimalist Citroen La Maison showrooms additionally reduces the area required by the seller fairly considerably, ensuing in proportional discount in funding prices. The financial savings to the seller are huge in tier-1 cities the place actual property costs are eye-watering to say the least.
It can be fascinating to see how Citroen India’s unconventional retail method pan out.