Facebook’s photo-sharing app Instagram reportedly generated $20 billion in promoting income final 12 months, greater than what Google’s YouTube made. Instagram was acquired by Facebook in 2012 and since then the app has advanced from being only a photo-sharing app to a full-blown platform, after Facebook copied the Stories format from Snapchat, and added a bunch of latest options. Facebook’s Instagram has now added a brand new characteristic that lets customers reply to others’ Stories utilizing GIF pictures (or GIFs). Instagram is collaborating with Giphy to allow the characteristic on its platform.

Until now, Instagram customers had been ready to use GIFs from Giphy as stickers of their Stories. Instagram introduced the brand new characteristic by way of a tweet. Users will want to replace the app on their Android or iOS gadgets to use it. The characteristic will permit customers to reply to their mates’ Stories utilizing GIFs from Giphy.

Instagram had earlier added assist for Giphy to its direct messages characteristic again in 2018. The new characteristic now brings the same functionality however for Stories. GIFs can generally be a greater method to reply to your folks’ Stories than easy phrases or the default set of emojis. Giphy has a big database of GIF pictures for almost any doable response you can consider.

PSA: You can now reply to your folks’ tales utilizing @GIPHY GIFs! Update your app to strive it.

— Instagram (@instagram) February 4, 2020


Earlier this 12 months, Instagram stated it’s at the moment testing direct messaging on the Web. That could be one other helpful characteristic. The photo-sharing app has thus far restricted a big chunk of its performance when it comes to the Web. The Facebook-owned app additionally eliminated the annoying IGTV button from the app’s house display final month due to low traction.

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