Flying Machine brings aboard a recent new face, India’s heartthrob Kartik Aaryan as the wingman to this youth brand.
India’s first homegrown denim brand, Flying Machine, launches its new marketing campaign of the season, with the new face of Kartik Aaryan. With this new collaboration, the brand seeks to attach with the enjoyable, quirky and funky youth that Kartik Aaryan is claimed to guide and affect.
Alok Dubey, CEO of Arvind Lifestyle Brands mentioned, “Kartik Aaryan is immensely popular with youth and truly represents the brand persona of being The New Cool besides being quirky, witty and very versatile with his fashion choices. This makes it a terrific collaboration.”
The marketing campaign exhibits Kartik Aaryan flaunting the freshest and coolest types of the approaching season, with the youthful candour and attraction that solely he can. “I am very happy to collaborate with India’s first homegrown denim brand Flying Machine. Denims are something which is a part of my daily life and the Flying machine has the comfort, style and a range of variety, with which I could relate totally.” mentioned the actor.
The assortment boasts of edgy colors and flattering jeans, that add oomph to the Spring-Summer assortment of 2020.