Did you know most of the information you consume now was created in the last two years? In the next two years, around 1.7 megabytes of information will be generated every second for every human being in the world. That’s great for content writing services who take these large amounts of data (called big data) to create captivating content. And when relevant content increases your site’s traffic, more advertising opportunities arise. In turn, content writers contribute to this huge pool of information.
But when big data brings in the numbers, sometimes content writers get carried away by the desire to cater to how algorithms raise their click-through rates instead of bringing in actual compelling content (that also creates traffic and raises the CTR). The purpose of content writing is to promote a product or service with relevant and compelling content. Seems easy enough, right? More often than not, coming up with original content is hard to come by.
Here’s how big data can help generate topics for content writing.
1. Comparing Stats Can Foster New Information
Big data includes information that can be used for analyses.
Online dating site OKCupid, for instance, used five years’ worth of data to analyse the link between race and attraction, men and women’s dating preferences, and how these have changed over time. The data served as information for deeper analysis, and was a nice attempt at understanding users’ preferential profile. Content-wise, it all checks out: it presented new (arguably interesting) information, opened doors to new discussions on race preference in dating, while still being able to promote their service.
2. Big Data Allows You to Know What Audiences to Target With Your Content
When you find your voice as a content writer, you can use segmenting to find your target audience through demographics like age, gender, ethnicity, employment status, education, income, location, and interests. With this information, the content you produce serves both you and the consumer like a two-way street. You are able to understand your customers better and respond to their needs, while your target consumers will be introduced to your products or services and will more likely respond to you than when you address your write-ups to just anybody.
3. Big Data Helps You Create a Human Profile
Large volumes of data may help your site’s SEO, but remember that at the end of the day, the content you generate is not for machines – they’re for people. Similar to the previous number, you can use statistics to create a profile of your target audience. Turning information into a human can help you communicate topics more clearly with your audience, who are in fact, human.
4. A Collection of Big Data Drives New Insights
Content writing in itself is a challenge, more so when you attempt to make it interactive for your readers. Since data commonly originates from three main sources on the internet (streaming, social media, and publicly available sources), asking your readers for input or feedback can help drive more information, and even spark other ideas for content, while remaining faithful to your content marketing strategies.
Big data has changed our world of obtaining information for better or worse. We can be assured, though, that this helps marketers with content writing. If you want to invest in content writing but are hesitant on how to make it work for your business, there are content writing services that can help you with your needs.